From reports to sponsorships, associations pursue various means of making money Related content Partnerships help grow bottom line Though association affinity programs often provide clear value, they do not always generate substantial revenue for the group, says Russell Lemieux, group vice president with Kellen Company, an association management firm. "I look at [an affinity program] as more of a member benefit, rather than as a significant new revenue stream," Lemieux said. With that reasoning, many associations continue to look for ways outside of affinity programs to generate nondues revenue. The most successful of these initiatives usually "have a clear tie to… Read More